Price Increase @ Starbucks – Divorce!

Starbucks vs. Pacific Coffee

I hear people tell me that they don’t like Pacific Coffee (HK coffee shop brand) because the coffee tastes like tea, or because of xyz (points that don’t really have much weight).

I haven’t been able to pinpoint the reason, but perhaps Starbucks does have an excellent branding team or because the expats drink Starbucks because it is familiarity to them, and therefore, Starbucks is seen as the “cooler” coffee place.

Well, I personally prefer Pacific Coffee because I usually get coffee in the mornings (Hongkees tend to go for the espresso based drinks) and Pacific Coffee usually will have a blonde and medium roast whereas Starbucks will only have a medium roast.

Cost saving tips:

  • Bring in my own cup (Starbucks & Pacific Coffee) which is good for the environment and you get 3 big Hongkee dollars off.  CACAO BEAN SCORE!
  • @ Pacific Coffee, an extra shot is FREE!  YES! The difference between a tall, grande, and venti latte?  Tall has 1 shot, grande has 2, and venti has 2 with just much more milk.  So the healthier option is just to get a tall and get the extra free shot added in.

I digress – but @$@^$^! Starbucks has just recently increased their prices.  It’s about $2 more for tall drinks and some other arbitrary dollar number for the other sizes.  FUCK.

Starbucks’ licensee in Hong Kong is Maxim’s and  Maxim’s is a private company with a revenue of HKD3.3 billion in the Q1 of 2008.

http://en.wikipedia.org/wiki/Maxim’s_Catering

If they were a player in Monopoly, not only would they have houses on Board Walk and Park Place, but houses on everything else.  In fact, Maxim’s is probably next to the definition of Monopoly   in the dictionary, or it should anyways.

99% of anything food in HK is owned by Maxim or they have a share in it.  It runs the gamut from the Maxim bun shops to the upscale Chinese restaurants like Peking Garden to Starbucks.  But I digress AGAIN.

My tall Caramel Macchiato with an extra shot at Starbucks is now $39HKD.

Let’s put that into perspective:

  • The minimum wage per hour is $30HKD.  Yup, after working an hour, you still can’t afford a coffee.
  • My noodle lunch at Tsui Wah today was $37HKD.
  • An entire breakfast set with a coffee included is under $35HKD at Wine and Deli (relatively upscale Cha Chan Ting).
  • The famous Michelin 1-star BBQ Pork Buns at Tim Ho Wah are 3 for $18HKD.

Enough said.

Stop stealing my money Starbucks.  It’s divorce time because of “irreconcilable differences”.  Pacific Coffee, here I come – please don’t disappoint.

What about you?  What are your views on this?

 

 

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